Runwayflights (Abbey Holidays) commenced its operations in 2019 by focusing on the B2C2E (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2019by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2C2E and B2C channels, we were able to commence operations in the B2M (business to enterprise) distribution channel in 2019 with the aim of providing end-to-end travel solutions to corporate. Our presence in three distinct distribution channels provides us with a diversified customer base and wide distribution network.
We have been providing customers with the option of no-convenience fee, such that customers are not required to pay any service fee in instances where there are no alternate discount or promotion coupon being availed. In our pricing model, we have endeavored to avoid hidden costs, which result in increasing the final price payable by the customer.
We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.runwayflights.com (Abbey Holidays) and www.runwayflights (Abbey Holidays), android and iOS based mobile applications ( Runwayflights (Abbey Holidays)), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India.
We have a dedicated in-house technology team focused on developing a secure, advanced and scalable technology infrastructure and software. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.
Our Products & Services
We offer a comprehensive range of travel-related products and services catering to the needs of passengers traveling domestically, as well as traveling to and from international destinations. We provide the customers with various tools and information that they need to research, plan, book and purchase travel products and services in India as well as outside India. We offer our products and services online through our websites and mobile comparable applications, and use data and analytics to personalize the customer experience on our websites and mobile comparable applications, based on past searches and purchasing history, which we believe increases engagement and likelihood of purchase.
We believe that we have been able to develop relationships across our portfolio of suppliers for airlines, hotels, holiday packages, buses. We have dedicated teams managing our existing relationships and enhancing and developing new relationships with airlines and hotel chains. Our supplier relationship teams negotiate agreements with suppliers for access to travel inventory and also monitor supplier-sponsored promotions.
Our products and services are organized primarily in the following segments: